Op-Ed in China's People's Daily

Beskrivelse af impact

The Op-Ed was invited by the Editor-in-Chief of People's Daily, one of the most important newspaper in China. The invitation was a response to the book Emerging Economies and Firms in the Global Crisis (2013) that had attracted a lot of attention and supported changes in the internationalisation strategies of firms. The Op-Ed provided some key information on the book, published by Palgrave Macmillan. It appeared in the column of International Tribune on Page 3 of the June 25th issue of People's Daily. This column is dedicated to well-known or influential figures who inform business practice and policy ideas on important international issues to Chinese readers. The article was published in Chinese language reaching more than 3 million officials and opinion leaders as the target group of the newspaper.

Impact dato	25 jun. 2014
Impact kategori	Politisk impact
Impact niveau	Forpligtigelse